On the 15th of September, Sidewalk had its highly anticipated debut at Poppin Deli, marking Bhopal's first-ever streetwear fest. The city was buzzing as people gathered to experience an eclectic curation of the best homegrown brands from across India, paired with a showcase of Bhopal's finest artists. It was more than just a shopping event—it was a full-blown celebration of art, music, culture, and independent fashion.
From teenagers to adults in their 40s, everyone immersed themselves in the unique experiences we had curated. Shoppers snagged exclusive 1-of-1 pieces, while others grabbed the spray cans to contribute to a community graffiti project. Our custom dart board offered shoppers a chance to score some heavy markdowns by hitting the bullseye on a Sidewalk shopping bag, making the experience even more interactive and fun.
Bhopal's top hip-hop artists took the stage, electrifying the crowd with performances that culminated in an unforgettable mosh pit. We didn’t just celebrate hip-hop, we made sure everyone had good food, good music, and the ultimate shopping experience on our modern-day shopping street.
Sidewalk was all about creating a vibe, and for one day, we gave Bhopal a glimpse into the future of street culture, fashion, and community.
